Our crowdfunding project, http://indiegogo.com/notes-from-when, has several components on the Indiegogo website - a video, a list of perks for supporting the project, bio of the project's team, etc. But that website - key though it is - is only one of several websites that collectively contribute to the project. To also help get the word out, video is hosted at http://www.youtube.com/watch?v=JOIbflXkRcs, this blog is hosted here at http://notesfromwhen.blogspot.com/, and there's a Facebook page at https://www.facebook.com/NotesFromWhen. I also posted a link on Google+ https://plus.google.com/u/0/?wwc=1#107472984655716945649/posts.
Beyond the marketing sites, there are financial sites (PayPal and a bank; for Kickstarter this category would have included Amazon payments), email sites (multiple email addresses got involved - not sure if that's a good thing yet, or whether it's avoidable), and an as-yet-undeveloped website NotesFromWhen.com. Since I'm a patent attorney, you would also expect me to take steps to register and protect intellectual property rights, and you'd be correct - that brings in www.uspto.gov (US Patent and Trademark Office), http://www.copyright.gov/ (US Copyright Office), and a state dba registration site (http://corporations.utah.gov/ in my case).
In short, my experience so far is that managing a crowdfunding project involves a dozen or so websites, in one way or another, not just one site such as Indiegogo or Kickstarter. That's OK with me. In fact, despite its rough spots, the Internet is a very cool place :-)
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